In the studio with this gentleman. A lighting architect with a niche set of skills that had to translate across industries as well as countries. The importance of branding yourself is on you. I have had extraordinary people in front of my lens and each of their stories inspires me. What I have found to be consistently true is that you have the power to tell your own story and define yourself the way you want to be seen. Only you know what you can deliver to the world and if you don’t define yourself the market will! So don’t let the industry or the market put you where they think you should be – show them and tell them who you are and where you should be. Having a profile shoot lets the world see how talented you are. It is a great way to visually brand yourself.